It started in 1927 with the first talking movie jazz singer and in our country with first talking movie Alamara. Since then movie is a common interest for all age group and cinema is a name that implies entertainment for all because movies depict the real life story on reel and it makes fiction live a real life on screen. Apart from entertainment, cinema is an industry which aims towards profit making business. To emphasize on the profit part marketers adopt different strategies to promote the new movies, Gone are the days when billboards, hoardings and film news were the source of film promotion, now with release of each new movie innovative strategies are used by the marketers to draw the attention of all age groups like the 3D news of Avatar that turned James Cameroon’s half a billion movie a worldwide hit, Big B visiting schools for Paa and Aamir khan travelling around the country incognito for his latest release 3 idiots and latest in the league is SRK’s My name is khan”, the actor will be hosting road shows in different cities, he will share love stories of common people and the finale for the best love story will be held in New Delhi on 9th February. These strategies are used by film makers to make their product cynosure among the news channel, create curiosity and attract attention of all ages. Because today, trend is of multiplexes and mall culture and majority of movie goers are teenagers and age population below 35 years, this population does not mind spending high on tickets and popcorns but mid aged middle class people find it expensive and prefer watching movies on television or cds that are mostly pirated. This is hampering the business of movie maker as in the first place their viewers are segmented as metro people, multiplex goers, 2 tier cities and 3 tier cities and then reduction in the number of section watching in theatre causes a loss. People judge the movie based on the promotional advertisement and that decides the fate of the movie, as ticket is high in price and viewer prefer spending o n movies that gives value for money. So keeping in mind marketer introduce different types of strategies to promote it in a way so that it become a news and can attract the attention of all age group.
0 comments:
Post a Comment