Economic sustainability is the toughest task for a company, gone the days when one-size-fits all strategy used to work, now
innovation , quality and consistency are the measures of sustainability because to reach the heights is easy to maintain that is the real task. Today good is the minimum thing that people do expect, one need to perform excellent. Recognition of core competences and strength is important, take Nike Inc., today the core element of sustainability is to reduce the waste and getting best out of the resources. Goal of the company is to reach at zero waste by 2020, they found on the basis of a study that they were producing only two shoes with the material of three thus ending up with the waste as a cost of $700million a year but to make themselves competitive they come up with the strategies to achieve zero waste and streamlined the production. thus it is not how good one can produce but how efficiently and with improvements one can produce leads to sustainability.
innovation , quality and consistency are the measures of sustainability because to reach the heights is easy to maintain that is the real task. Today good is the minimum thing that people do expect, one need to perform excellent. Recognition of core competences and strength is important, take Nike Inc., today the core element of sustainability is to reduce the waste and getting best out of the resources. Goal of the company is to reach at zero waste by 2020, they found on the basis of a study that they were producing only two shoes with the material of three thus ending up with the waste as a cost of $700million a year but to make themselves competitive they come up with the strategies to achieve zero waste and streamlined the production. thus it is not how good one can produce but how efficiently and with improvements one can produce leads to sustainability.
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