The economics Times- March 29,2010
In the fast moving life style of India,the fast food sector now concentrating on upper middle class people.they target on airports,railway stations etc.
McDonald plans to open 40 outlets this year.They are planning to invest Rs.120cr.They are mainly focusing on airports.The new Delhi based fast food company recently opened 10 Express Kiosks at different locations in Delhi and plans to scale it up to 100 in the next year.
Cafe Coffee Day now operates in all major airports and now plans to expand its reach to smaller airports too.Encore hotel have a tie up with HPCl to start food courts in HP petrol pumps.
Kamats Restaurants opens a chain of restaurants along the highways. Himachal Pradesh Agro Industry Corporations(HPAIC) are planning to sell fruit based food products in the railways.
Quick service resturants business at airports in India is worth Rs.400cr and is groeing bu around 25% annually.
fast food sector is tapping the untapped areas and they are expanding.They are investing cores of rupees into the market.The only problem is that getting license,if they clear that there will be a sudden boom in this sector and lots of job oppurtinties will be there.
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