Today world is highly competitive and a businessperson would look for the opportunities to make money, sports are not exception there is no place for emotion in business. For example if not cricket but badminton is providing money then a businessman would surely invest in that. Coming back to the point IPL has come up in such a way that it is no more a game it is more of glamor, entertainment, fun and money.
Business decisions are dictated by strategy, tactics and cold logic. IPL is the business of more than $3bn. Moreover it has become a case study for management students. Cricket is now cricket industry. The concept of marketing is emerging in the field of cricket and can be addressed as “cricket marketing”. There are functional areas in IPL:
Marketing management
Financial management
Product management
Human resource management.
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