WHEN YOU ARE ALONE IN AN UNFAMILIAR PLACE......


He went to bus stop for going to his home. he was disturbed by many thoughts about his future.. his studies and his home... when a bus came, he just enter in to the bus without looking at where it is going. when he enter he realized that even though the bus is going to the same destination he wanted, the way was different. he has gone through that way only 2 or 3 times. but he was sure of where to get down. he got a seat to sit. still he was thinking about his career and ambitions. he was worried about his home. bus is going through unfamiliar places but he was not looking outside. suddenly bus came in to junction which is the joining point of three roads. he suddenly looked outside " oh my junction has came". he stepped down from the bus. as soon as the bus gone past him, he realized that he have got down at a wrong stop. he don't know that how much distance is there from the junction to his junction. he thought about waiting for another bus. he checked his purse. if he gives money for next bus then there won't be any money to travel further. he has to travel in one more bus to reach his home. time is 7 in the evening. he decides to walk to the bus stop. there was no other option. there was no ATM because that was a rural area. he started to walk. it seems there is no end to that road and the dark place was giving him extra energy to walk faster. one more junction came when he walked for sometime. that was not his junction. he was really frightened to walk further. then he thought that in life also  these phases will come. we have to face it without fear. when he walked more he was feeling that he had lost the way. he thought about asking to some people about the way but he felt ashamed in asking because it was his fault that resulted in the current position. he decided to move further because he was having some vague memories about his previous journey through the roads. when he walked further, he found a factory which made sure that he was in the right track. till the time he had covered at least two kilometers by walk. he was having different feelings of tiredness, fear, sadness and anger to himself. he wanted to cry in a big voice but the feeling of shyness about what the other people will think when he cries prevented the emotions from coming out. whenever he found out a light in his way, he thought that his junction has came but when he will realize that it is not his junction, he felt disappointed and at the same time he hoped that the next lighted place will be his junction. during his walk he saw buses going through the road. then he thought that it would have been better if he had been carrying some money in his hand. he scolded himself for not carrying any money with him. when he walked more he was having both feeling of getting lost and nearing the destination. he decided to ask to a man who was coming through the road. when he was walking through the road he noted that there was not much people on the road because it was late evening. in fact the man was the only person he met in the road. man told that it is the right way towards the junction and he will reach the junction if he walk further. he felt happy that his 'adventurous' journey is coming to an end and he also thought that the man who told the way is god himself. he was not sure what type of feeling he was going through when he reached the junction he wanted to reach. when he entered in to a bus from that junction he was thinking about the thoughts which persuaded him to step down in an unfamiliar place and he realized that he was out of his mind for a minute on that moment when he decided to step down. then he compared it with the life. the laziness of one moment can cause one person how much in life. when compared to that situations, today's incident was only a symbolic representation. due to our negative attitude towards life we found isolated in an unfamiliar junction of our life. no way to get out as there is no resources like money in this case. we won't like to ask people for help because it was our fault that leads us in to the bad situation. you don't know the route you have to travel but we will still go in a route that seems to be right for us. in this case there was previous experience. in life the experiences of the other people who suffered the same will guide us through. the way of the journey will be long, hard and frightening, you have to fight it out without falling in emotions. the most important thing you need in life is hope. in this case the hope was there to find out the junction in every lighted place. if we feel disappointed, just think that in the next lighted place there will be our junction. when you fight it through, you will see people going through smooth way. then don't say bad about those people, scold yourselves for what you have done and make sure that in the future we will be cautious in every moment. even though in the beginning you will feel that it is not good to seek anybody's help. later in your journey you have to or you will meet some people who will give you guidance which will be helpful for you to calm your self down and proceed towards your destination. after that guidance you will feel that the man who gave me guidance is the god itself because you rarely see any people in your same road with you. in the harder ways, no one will be with you, then you will want god to help you. in the initial stages god won't help you instead of that god will gave you strength to carry on towards you destination but close to the end of your journey you will see god in some way or the other guiding you and you will feel find that you saw the god at the end of your journey. this incident also reminds us that whenever you are thrown in to a difficult position, you should take it as an adventurous tour in which you enjoy the difficulties. after beating all your difficulties when you reach your destination, it is happiness that surrounds you....... 

that's all from the incident which changed the way i look in to my life........................................

INDIAN NATIONAL ANTHEM

Nuclear Bill Liabilityl

Nuclear bill liability is a civil liability for nuclear damage.A crucial bill that provides for compensation in case of a nuclear accident.It is key to operationalise the landmark Indo-Us nuclear deal.The bill pegs the maximum amount of liability in case of each U.S nuclear accident at Rs 300 crore to be paid by the operator of the nuclear plant.However the draft bill also has provisions that would enable the government to either increase or decrease the amount of liability of any operator.The bill is necessary to activate Indo-U.S. Civilian nuclear agreement .after this bill becomes an act ,India will become a member of the international convention on liabilty in the civil nuclear arena.The bill is certainly debatableas it has certain clauses which indirectly let free the manufactures and the builders of the nuclear reactors from any financial and legal liability.according to the clause 7 defines the operator will haveto pay Rs.500 crores and the remaining amount will be paid by the indian government.This is considered as a ridiculous point as the operator will be the Nuclear Power corporation of india Ltd(NPCIL) which itself is a government owned facility.The operator can claim the liabilites form the manufactures and supplier if it is mentioned in the contract .But the maximum amount payable by the foreign companies will be a very little sum of RS 500 crore.Ultimately ,it is the Indian Tax payer who will have to give the money even when the accident has occured due to others mistakes.Clause 17 deals with legal binding of the culpable groups in case of a nuclear accident.pratically,no one is considered legally liable because the recourse taken by the operator will yield only Rs 500 crore at maximum.The operator or the responsible persons in case of a nuclear accident will undergo the trial under Nuclear Damage claims commissions and no civil court is given the authority.

Business of cricket

Today world is highly competitive and a businessperson would look for the opportunities to make money, sports are not exception there is no place for emotion in business. For example if not cricket but badminton is providing money then a businessman would surely invest in that. Coming back to the point IPL has come up in such a way that it is no more a game it is more of glamor, entertainment, fun and money.
Business decisions are dictated by strategy, tactics and cold logic. IPL is the business of more than $3bn. Moreover it has become a case study for management students. Cricket is now cricket industry. The concept of marketing is emerging in the field of cricket and can be addressed as “cricket marketing”. There are functional areas in IPL:
Marketing management
Financial management
Product management
Human resource management.

NUCLEAR SECURITY SUMMIT

In full accord on a global threat world leaders on Tuesday endorsed Barack Obama's call for securing all nuclear materials around the globe within 4 years to keep them out of grasp of terrorists. They offered few specifies for achieving that goal.

Securing the nuclear material for effective use in power generation and biomedicals is the talk of the news. But the main agenda of this summit is to make furthur progress in a disarmament act and restrict the use of nuclear materials by non-state actors and terrorists.

The summit countries said they would cooperate more deeply with the United Nations and its watchdog, the International Atomic Energy Agency. Several countirs including Ukraine, Mexico and Canada, declared their intention to give up Highly Enriched Uranium(HEU) as a step toward making it harder for terrorits groups. Russia and US signed a deal to dispose of tons of weapons-grade Plutonium, although that wont start for 8 years.

MFIs rule out any cut in lending rate

Inspite of the pressure from RBI, MFIs are not reducing the lending rate due to their higher operational cost of funds.  MFIs are having the high lending rate of 24% but customers are paying up to 30% because lenders take security \money, processing fee and insurance premium. RBI governor D Subbarao is happy with the ability of the  MFIs to provide door step credit policy but high rates are not acceptable to him. Small Industries Development Bank of India (SIDBI) also asked MFIs to reduce loan but MFIs like Bandhan,Basix are not accepting it . 2/3 of the operational cost is going in to paying back interest. 1/3 goes in to account of loan delivery, salary payments and all other operations to turn an operation. Bank and SIDBI charges12-14%. In the case of  MFI  20-21% loan is the operating cost and 2-4% is the margin used as a buffer stock for adjusting the interest rate fluctuations. MFIs are refusing to reduce the lending rate because they think that interest rate can be increased in the future. MFIs are small financial institutions so the transportation costs are also high. Private equity players are coming to invest in MFIs because of the handful profit they are getting and RBI is not happy with it.

INDIA launches an IT campaign in CHINA

India on 27th March ,Friday launched an aggressive campiagn to showcase its IT capabilities in CHINA to convince local companies inorder to bridge the trade imbalance between the two nations.
Officials of over 300 top end chinese companies , including that of government owned undertaking attended India-China Business Technology submit in which NASSCOM President ,Som Mittal and other officials of top Indian IT firm made presentations.
Lou Qinjian ,Vice chairman of Chinese ministry of IT also attended the meeting.India ambassador S JaiShankar told in the meeting that " India is not asking for any favours as we are already competitive in this field .And India is just making an aggressive pitch to woo the chinese companies telling them if they have the ambition to become a global chinese comapnies they need a global IT solution provider.He told that cost wise and Quality wise we are superior to them "
India's total trade with China is about $ 42 billion this year with balance of trade tilting massively in favour of China. India imported a whooping of $32 billion and exported only $ 9.2 billion of goods ,mostly raw material like oil seeds and iron ore.
The main aim of this IT submit was a part of the strategy to attract local companies as the Chinese government has agreed to encourage its firms to look at Indian IT market.
FUTURE PROSPECT: India would make a strong bid to make strong dent in the Chinese market in IT ,Pharmaceuticals, Engineering Services and Agro products as India is strong in these fields.

Vindi Banga is going to end his 33 yr long association with Unilever.

Mr. Manvindar singh Banga who is better known as Vindi Banga is going to end his 33 yr long association with the popular FMCG giant unilever. The announcement was made in the head quarters of the company London.
When asked by report’s he said that ‘at the age of 55 he believe it is the right time to take on a new platform and explore another opportunity’.
Mr. Banga is a IIM(A) pass out. He joined HLL in the year 1977. He was fast in proving himself. He was appointed the chairman and MD of unilever’s Indian subsidiary HUL in the year 2000. from 2004 onwards he is the president of food, home & personal care wing of unilever. In 2005 he was elected as a member of the unilever executive.
He presided over the company at its difficult times. He was instrumental in facing the competition from the part of P&G. he introduced the power brand strategy were by he cut short the number of brands under the vast portfolio and focused on high performers. He played a big role in introducing brand wheel to tackle the competition of Nirma.
His colleagues remember him as a person with outstanding leadership and vision. He was awarded padma bhushan in the year 2010. He will be replaced by Mr. Michele B Polk who is currently president of unilever America.

Eco-friendly polymer notes in currency

The Reserve Bank of India will soon issue 100-crore polymer notes of Rs 10 denomination to improve their longevity and thwart counterfeiters. These notes will be initially introduced by RBI in five cities. This was disclosed by RBI governor D Subbarao while speaking at the Foundation Stone laying function for the bank note paper mill at Mysore. The bank note market is monopolistic in India. The existing bank note mill facility is at Hoshangabad. India produces only 5% of its requirements in bank note paper. We need to significantly increase our self sufficiency in this regard for a number of operational, economic and strategic reasons. The Mysore bank note paper mill will have an annual production capacity of 12,000 tonnes as a backward linkage in the process of note printing. The proposed paper mill is a JV between the Bharatiya Reserve Bank Note Mudran and the Security Printing and Minting Corporation of India. The two agencies are responsible for printing of all currency notes.
Polymer notes are printed on a specialized polypropylene plastic that is derived from petroleum, and this material is not available commercially for security control purposes.
While cleanliness and durability are seen as the major advantages of polymer, the carbon footprint associated with production, use and disposal of polymer notes is an important issue. Polymer bank notes and the waste from production can be granulated and recycled into useful plastic products.

COMPARATIVE ADVERTISING: IS IT REALLY COMPARING?

Our Group presented on the topic brand wars: Rin v/s  Tide. We had presented a talk show on the topic. All of the students were amazed to see the advertisement where Rin have literally attacked  the Tide naturals in every aspects such as appearance, name even the tag line also. but may I remind you friends, this is not the first time that two products are 'openly compared'. There is a lot of examples in the past like Complan -Horlicks, Audi - BMW etc... When we search for more details we found that as per ASCII laws comparing advertising is legal when it is clear what aspects of the advertiser's are being compared with that aspects of the competitors product and when the comparisons are factual, accurate and capable of substantiation. In this case when we observe closely we can see that in the bottom of the screen they have written that tested in a third party lab. But when you see the advt: you can also understand that there is only the comparison with figures, no statistical figures. We have to see the circumstances in which this ad comes out. Hindustan Unilever Limited (HUL) is desperate to downsize the competitor that is the international giant P&G because now tide has got more share than the Rin. Actually this advertisement is only a follow up of a series of incidents. At first P&G came up with an advertisement of it's new product tide naturals. They argued in the advertisement that the detergent only includes natural ingredients. HUL gave a complaint in the court against the statement of natural ingredient and extra whiteness. This controversial ad came right after the verdict of the court in favor of the HUL. Now P&G has moved in the same way and filed a case against the HUL. as a result court has banned the controversial advt: but HUL ad has attracted so much of public attention because it was launched on a weekend and they got 2 days of time to show it repeatedly. This shows the clear intention of HUL to only attract the customers towards the product. But according to the view of my group the ad concentrated more on the competitors product than on their product. In the 30 second ad 22 seconds are spend to show about the Tide natural. At the end of our group presentation the question which arises is that whether the advertising was really comparative or dominating? Answer will be different from each person. But we can conclude by saying that the comparative advertising is good only if it give some information to the people otherwise it is only a play for attraction.