Tigerwoods is back

Tigerwoods is a well known golf player who has won 14 major championships till now. He is considered to be one of the most influential sportsperson and he can attract the sponsors and financiers to the golf. In December 2009 his wife accused him of the extramarital affairs. So, he took indefinite leave from golf. Shocked by this the companies like Accenture, Gillette, AT&T backed out their endorsement deals with Tigerwoods. Some companies like Nike, Electronic arts stood by him. On 16th march he has announced that he would come back to golf in the Masters championship which is to be held during the month of April. This has become a long awaited boon for sponsors that stood by him and marketers that stand to get big exposure from the big Masters audience. IBM Corp, AT&T, Exxon mobil are the three major sponsors for the Masters championship. Because of Tigerwoods’ return these companies will get more exposure. Nike who stood by Tigerwoods will get a good exposure for its products like Tiger’s Nike hat, Nike shirt, Nike ball. Electronic Arts which supported Woods are going to launch their next edition of video game Tigerwoods PGA tour in june also will get visibility. ESPN & CBS are going to broadcast the Masters championship. In 1997, when Tigerwoods reached finals there were 20.3 million audience. So if Tigerwoods reached finals this year and proved him then that will have a strong positive impact over the sponsors, broadcasters and also for companies like Nike and Electronic Arts. Anyway for people who considered Tigerwoods as their role model this re-entry may create negative impact.